Georgy Bartashvilli

Direction

Direction and brand design for Georgy Baratashvilli’s SS13 campaign.

The collection combines the flexibility of modern sportswear with the edge and detailed beauty of traditional Samurai armour. The film ‘WALK/RUN/STOP’ previewed at London Collections and sought to tied together Georgy’s influences with a narrative that played with the idea of journey and rebirth, with particular reference to the campaign being a timely return to design from Baratashvili.