Float was set up by Float PR founder Sofia Ilyas, Float provides a home for music, artists and products through a record label, events and an online platform. We worked together to find a way to present Float differently from the PR company, and to do something to launch the brand.

The result was a simple identity taking the distinctive A from the Float typeface and then turn this into a series of video teasers to launch the platform. The idea behind the teasers was to create something that felt a like a handmade TV ident - taking the logo out into the wilderness and shooting.